Just back from Madrid and the 13th annual Fruit Attraction trade show, members of Saint-Charles Export report on a resounding success for this major European fruit and vegetable sector event. Turnout from the group was fantastic.
After the live event was cancelled in 2020 and without any face-to-face international trade fairs for 18 months, the event is finally back to “normal” and was deemed a great success by the entire profession. Saint-Charles Export’s member companies are particularly satisfied with the event where they were able to meet customers and suppliers on the Saint-Charles Export stand. This year the stand had the largest surface area since creation of the fair in 2009.
95 member companies of Saint-Charles Export attended. Such strong participation is constant from one year to the next. This can be explained in part by the date which coincides with the beginning of the winter campaign – an ideal time for doing business. Spain is also one of Saint Charles International’s major suppliers, making it important for Perpignan companies to attend.
Benefits were once again clear from the outset, with many excellent meetings. Participants from all sectors, including producers, importers/exporters, carriers, logistics companies, forwarding agents, bankers, credit insurers, equipment suppliers, and IT service providers, were impressed by the dynamic atmosphere on the Saint-Charles Export stand.
This year, Saint-Charles Export had a total surface area of 464m² with 368m² for the group and 96m² for individual stands.
Saint-Charles Export also participated in the Bio Hub for the 3rd year in a row. This year the group had an individual corner stand of 12m² for one of its members that specialises in organic fruit and vegetables.
The fair was the ideal opportunity for presenting the progress and results of the project, begun in 2018, to producers, traders, transporters, and logistics companies in the European fruit vegetable sector and maritime and rail operators present. It was also an opportunity for discussion about multimodal transport and cross-border transactions.
In addition to the expected majority of Iberian producers and suppliers, there was an increase in South American professionals, and in French and Italian exhibitors who maintained their traditionally strong presence.Group members expect the fair to “generate new business opportunities” every year. Clearly, their expectations were met once again!
Saint-Charles Export offered a “turnkey” service to member companies with a range of solutions. The new stand design which was spacious with a number of islands received unanimous approval.Despite the late confirmation of the event, Saint-Charles Export took a gamble in June, booking a larger space. A gamble which paid off to member companies’ satisfaction.
Located at the centre of the 2,000m² France pavilion, the Saint-Charles Export stand generated strong and positive energy that also benefited the other French companies present.
With the participation of 1,300 companies (1,770 in 2019) from 43 countries (58 in 2019) spread over 8 halls occupying 40,500m² of exhibition space (55,938m² in 2019), and 65,000 visitors from 108 countries, Fruit Attraction achieved a major exploit, despite the uncertainty that prevailed until just a few months before. It was back to “normal” with success !